Brains on Fire: Igniting powerful, sustainable, word of mouth movements

Robbin Phillips
Greg Cordell, and
Geno Church

work together at the word-of-mouth marketing and identity company Brains on Fire. Along with others on the Brains of Fire team, they evangelize around the globe about embracing and elevating the passions of your customers. They conduct speaking engagements, events, workshops, and blogs to help companies and organizations ignite movements. Unbridled by traditional marketing mindsets, they also practice what they preach, partnering with some of the most courageous clients on the planet.

Spike Jones is a writer and editor who gave our message one voice. He is currently SVP of Digital at Fleishman-Hillard. You can find him at askspike.com.

Robbin Phillips

I’m known as the Courageous President around the halls of Brains on Fire. (Wait, we don’t have halls.) I love my two kids in a way words can’t explain. I’ve worked with brands such as BMW, Colonial Williamsburg Foundation, Love146, Find Great People International and Ryobi Tools. I love hot yoga, cold beer, sunny days and starry nights. I believe writing inspires thinking. I write and think out loud at brainsonfire.com/blog. I think everyone works better when they are having fun. I expect my business dealings to be profitable. I want to create positive change in the world. I am pretty psyched PQ Media names us one of the top three word of mouth companies in the industry in 2007. And that Wommie Award was cool. (Yahoo! And Coca-Cola got one along with us.) I believe love is a circular transaction. I try really hard to keep things simple. Some days I am better at that than others. I am part of the Brains on Fire Movement.

Greg Cordell

I’m Chief Inspiration Officer at Brains on Fire. I work for my children. I’ve been a concepter, a writer, an art director, a screenwriter. I might be something else next Thursday. I believe all people are brilliant. I drive American. I’ve spoken at AIGA gatherings and PRSA conferences and corporate events and the happy hour around the corner. Because I like to talk. I cry, too. At weddings and animated movies. I’ve worked on creative solutions for Coca-Cola, Yakima, BMW, Don Pablo’s Mexican Restaurants, Applebee’s and Best Buy. In another life, I might be a philosopher. I’ve had work used as the backdrop for an American President’s war on drugs. I’ve added crazy-big numbers to national brands’ bottom lines. I like being a conduit for inspirational energy. I believe everybody deserves the right to be excited about something. I believe there is always a better way and the greatest thing people can experience is to realize they need each other.

Geno Church

My title on the Brains on Fire website is Word of Mouth Inspiration Officer, but I consider myself more of a Pathfinder for our clients and Brains on Fire. And I’ve been down that path with Fiskars Brands, Best Buy, Colonial Williamsburg, the American Booksellers Association, Charleston Parks Conservancy, the US Office of National Drug Control Policy, Love 146 and Rage Against the Haze (South Carolina’s youth led anti-tobacco movement). I wouldn’t be here without a ton of support and love from my family at home and the Brains on Fire family. I’m lucky to be an explorer in conversations. I like uncovering the DNA of sustainable word of mouth movements and building them from the ground up. I’m a blogger. I’m a talker – at places like the Word of Mouth Marketing Association, the Public Relations Society of America, American Marketing Association, the New Comm Research Communications Forum, and the World Africa Customer Management Conference. I used to play in a glam-rock band. I survived.

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