Praise for Brains on Fire

 

Scott Monty

Head of Social Media, Ford Motor Company

“Brains on Fire succeeds at doing what so many other business books attempt: it provides a recipe for how every company can succeed—but the secret isn’t in the latest tools, online communities, or campaign tactics. It’s about passion, humanization and common sense. And to prove that it’s possible, Brains on Fire is filled with examples of organizations that have already done it.”

 

Dan Heath

Co-Author of Switch and Made to Stick

“Brains on Fire is loaded with great advice from a team of people who have repeatedly built successful movements, ranging from an anti-teen-smoking movement to a pro-city-parks movement. If you want to lead a movement, start with this book.”

 

Ellen McGirt

Senior Writer, Fast Company magazine

“Enter Brains on Fire. It isn’t just a book or a company, it is a collection of real people, with souls and hearts and stories—oh, the stories!—able to offer real advice to anyone who wants to make a movement out of what they do all day. Put down your Powerpoints and ad campaigns, folks. This takes guts and faith and patience, but mostly it takes passion. Not yours. Your customers. Brains on Fire can help you find it, trust it, and gently blow on the ember until it ignites. It’s not brand management, it’s brand transformation. You in? There’s a truth that lies deep within the promise of this modern, digital world—that authentic leadership can be released from your customers, and their passion can be fanned into movements that change lives forever. Brains on Fire can help make it true for you. Buy the book.”

 

Douglas J. Greenlaw

Former head of sales and promotional marketing, MTV Networks, New York

“Brains on Fire has the ability to assemble a powerful team that speaks as one unit. This engaging book is all about how that team works, including love, hard work, shared passion, with a constant focus on the goal.”

Where to buy

Brains on Fire: Igniting powerful,
sustainable, word of mouth movements

in alphabetical order